So you have an idea for a new business, app, whatever.
Great. If you’re like me, you’d hop on the domain registrar of your choice and figure out the perfect name.
This is a good way to have a pricey portfolio of useless names, as it is incredibly likely (1) it not being such a good idea after all or (2) the solution deviates from your original idea and the name no longer fits.
Do the hard stuff first and the fun stuff after. Easy to say, but not as easy to implement. I constantly need to remind myself of this.